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MI&Morketing3.1监测:华为在一两年内超越苹果;360上市周鸿祎身家千亿超李彦宏;2017年全年无效流量占29.4%

2018-03-01 16:28:45   阅读量:161

Morketing原创首发,作者:Morketing,转载或内容合作请点击转载说明,违规转载法律必究。

中文媒体

1.余承东:华为将在一两年内超越苹果

据日经中文网报道,余承东表示华为将在一到两年内超过第二名苹果公司,并把位居第一的韩国三星作为目标,力争实现进一步增长。余承东认为,最快1~2年内在市场份额上超越苹果,要成为第一则需要4~5年。与三星与苹果相比,华为并非“世界知名品牌”,余承东表示,今后必须把华为培育成受消费者信赖的品牌。

2.360敲钟上市成造富神话,周鸿祎身家千亿超李彦宏

2月28日,三六零安全科技股份有限公司(以下简称“360公司”)在上海证券交易所举行重组更名暨上市仪式。这意味着,360从美国退市,然后回归A股借壳江南嘉捷上市正式取得成功。当日收盘,360股价跌停,报收于56.92元,市值为3850亿元。当日最高价65.67元。360创始人周鸿祎合计直接和间接持有上市公司15.835亿股,以昨日收盘价计算,其身家达到1001亿元人民币,一举超越身家880亿元人民币的百度公司董事长李彦宏(百度当前市值870亿美元,根据百度上一次披露,李彦宏持股16.1%。)。

3.阿里巴巴收购饿了么进程继续,美团曾洽购

《财经》报道称,截至目前,饿了么估值为 90 亿美元,外加 5 亿美元债务,债权人是阿里巴巴。本次收购主要是春节前饿了么资金出现问题。阿里巴巴随后提出收购,期间饿了么也曾与美团点评短暂接触,就收购的可能性进行洽谈,最终阿里巴巴出价更高。

4.AdMaster :2017年无效流量状况稍有改善,全年平均无效流量占比29.4%

2017年,AdMaster 负责执行监测的数字广告项目,总计覆盖上千家广告主企业流量数据,涵盖快消、母婴、汽车、金融、互联网等各行各业。AdMaster 指出,2017年全年平均无效流量占比29.4%,同比2016年全年平均无效流量占比30.2%略有下降。

5.突破100亿元,中国电影2月票房刷新全球纪录

国家新闻出版广电总局电影局的数据显示,截至2018年2月28日下午3点40分,中国电影内地市场2月票房突破100亿元。不仅刷新中国内地市场单月票房纪录,也打破了北美市场2011年7月的全球单月单市场票房纪录(13.95亿美元,约合人民币88.16亿元)。

6.不只汽车超市,苏宁将落地汽车品牌集合店、专营店、服务店

据悉,除了目前已有的汽车超市外,苏宁将在全国各级市场开设汽车品牌集合店、汽车品牌专营店和服务店,苏宁汽车将根据汽车用户的消费频次、使用周期、车型等判断消费需求,精准匹配,智能提醒,智能推荐,实现在线上下单,到线下就近享受的汽车消费和服务体验。

7.英国的肯德基餐厅重新开张,但还在经历肉汁荒

百胜餐饮集团周三表示,旗下重新开业的英国肯德基餐厅目前仅供应部分菜品,尽管此前新合作的物流公司DHL已恢复了鸡肉供应,但现在这些肯德基餐厅又出现了肉汁荒。百胜餐饮的一位发言人周三表示,英国地区97%的肯德基餐厅都正常营业中,但现在这些餐厅正面临着肉汁供应中断的问题。

8.流媒体音乐服务提供商Spotify在美提交IPO:拟筹资10亿美元

流媒体音乐服务Spotify周三正式向美国证券交易委员会提交了IPO申请文件,计划筹集最多10亿美元资金。文件显示,截至去年12月底,Spotify月度活跃用户人数为1.59亿人,付费用户人数为7100万人。2017年营收达40.9亿欧元(约合49.9亿美元),运营亏损为4.612亿美元。

9.中国居民春节出境游呈年轻化、购物理性化等六大特征

中国银联与携程28日联合发布的《2018年春节出境游升级大数据报告》显示,中国居民春节出境游的客群呈年轻化、足迹扩大化、方式多元化、购物理性化、消费品质化、服务全面化等新特征。

10.网易云音乐与华研国际战略合作,SHE等人歌曲上线

网易云音乐和华研国际今日宣布达成战略合作,将在华语音乐的宣传推广和原创音乐人的扶持培养方面,展开多样化的合作。其中,在音乐版权合作方面,网易云音乐已获得华研国际旗下目前全量音乐曲库的授权。

11.百度李彦宏带着女儿来拜年,新年新百度

在这“你汪我汪大家汪”的新年里,我们请来了李彦宏和他的宝贝疙瘩Brenda,让他们穿得红彤彤地“钻进”你的手机百度,给打开手机百度的你强行塞一波甜腻腻的“父女有爱粮”,你不得不一边嚼着粮,一边被这位科技界的扛把子对女儿的宠爱甜齁。

12.Gap 的一条 ins 在美国火了

Gap 的一条 ins 在美国火了,目前有 37866 个赞,大家觉得 GAP 把喂母乳拍得很自然、有美感,让这件事在广告里终于看起来“正常化”了,有人甚至说“为了这个广告也要去 GAP 买买买”。

英文媒体

1.报告称,亚马逊或超10亿美元投资智能家居安防公司Ring

Amazon is buying smart home security company Ring. The deal terms were not publicly disclosed but are being estimated at more than $1 billion. Amazon was an investor in Ring.Geekwire reports that Amazon will likely leave Ring to operate independently as it has with other acquisitions such as Zappos and Audible. However, the buy further advances Amazon’s position in the smart home market. Ring makes home security cameras, video doorbells and smart LED lighting products.

2.Twitter推出书签功能,区分“喜欢”与“想回头看”

Twitter is giving users a new way to save content without having to like or retweet it. The site is rolling out a new Bookmarks feature today that will allow users to bookmark a Tweet, and gives them more options to share it, either via a direct message on the platform or off of Twitter.The new share icon now included on Tweets will display options to “Send via Direct Message,” “Add Tweet to Bookmarks,” and “Share Tweet via…” (the option that lets you share Tweets off the platform).Once a Tweet has been bookmarked, it will be saved to the Bookmarks tab listed on the user’s profile icon menu.

3.如何克服B2B数字营销的挑战

When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges.Unlike marketing to consumers, B2B companies often have to deal with longer sales cycles, smaller audience markets, and higher ticket prices. In addition, they must first generate leads to follow up on as opposed to selling a product directly.This makes B2B marketing challenging. While I can’t cover every challenge you may face in your B2B marketing efforts, let’s look at some common obstacles you may be facing and how you can overcome them to grow your business.

4.Spotify报告显示弥补了广告收入的18%

Spotify filed its F-1 with the US Securities and Exchange Commission on Wednesday, forgoing a traditional IPO for a direct listing on the New York Stock Exchange. Read the filing.The direct listing means Spotify can directly post its shares on the stock exchange rather than going through the traditional process of hiring a bank as an underwriter.

5.运动APP时代的到来,APP广告的预算为什么“少就是多”

AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network…App advertisers used to have to run six or more campaigns at once with Google to try and achieve a single objective.But, as of November, there’s been only one way to promote apps across all Google properties: Universal App Campaigns.Google first tested the offering in 2015 and now it’s the default campaign type for app advertisers.Advertisers provide Google with text, a few creative assets, the marketing objective, a starting bid and a budget, and the algorithm takes it from there. The whole process is automated. Google creates the ads, serves them across the Google network and uses machine learning to dynamically adjust keywords along the way.


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MI&Morketing3.1监测:华为在一两年内超越苹果;360上市周鸿祎身家千亿超李彦宏;2017年全年无效流量占29.4%

Morketing原创首发,作者:Morketing,转载请联系:liuxingang@morketing.com

中文媒体

1.余承东:华为将在一两年内超越苹果

据日经中文网报道,余承东表示华为将在一到两年内超过第二名苹果公司,并把位居第一的韩国三星作为目标,力争实现进一步增长。余承东认为,最快1~2年内在市场份额上超越苹果,要成为第一则需要4~5年。与三星与苹果相比,华为并非“世界知名品牌”,余承东表示,今后必须把华为培育成受消费者信赖的品牌。

2.360敲钟上市成造富神话,周鸿祎身家千亿超李彦宏

2月28日,三六零安全科技股份有限公司(以下简称“360公司”)在上海证券交易所举行重组更名暨上市仪式。这意味着,360从美国退市,然后回归A股借壳江南嘉捷上市正式取得成功。当日收盘,360股价跌停,报收于56.92元,市值为3850亿元。当日最高价65.67元。360创始人周鸿祎合计直接和间接持有上市公司15.835亿股,以昨日收盘价计算,其身家达到1001亿元人民币,一举超越身家880亿元人民币的百度公司董事长李彦宏(百度当前市值870亿美元,根据百度上一次披露,李彦宏持股16.1%。)。

3.阿里巴巴收购饿了么进程继续,美团曾洽购

《财经》报道称,截至目前,饿了么估值为 90 亿美元,外加 5 亿美元债务,债权人是阿里巴巴。本次收购主要是春节前饿了么资金出现问题。阿里巴巴随后提出收购,期间饿了么也曾与美团点评短暂接触,就收购的可能性进行洽谈,最终阿里巴巴出价更高。

4.AdMaster :2017年无效流量状况稍有改善,全年平均无效流量占比29.4%

2017年,AdMaster 负责执行监测的数字广告项目,总计覆盖上千家广告主企业流量数据,涵盖快消、母婴、汽车、金融、互联网等各行各业。AdMaster 指出,2017年全年平均无效流量占比29.4%,同比2016年全年平均无效流量占比30.2%略有下降。

5.突破100亿元,中国电影2月票房刷新全球纪录

国家新闻出版广电总局电影局的数据显示,截至2018年2月28日下午3点40分,中国电影内地市场2月票房突破100亿元。不仅刷新中国内地市场单月票房纪录,也打破了北美市场2011年7月的全球单月单市场票房纪录(13.95亿美元,约合人民币88.16亿元)。

6.不只汽车超市,苏宁将落地汽车品牌集合店、专营店、服务店

据悉,除了目前已有的汽车超市外,苏宁将在全国各级市场开设汽车品牌集合店、汽车品牌专营店和服务店,苏宁汽车将根据汽车用户的消费频次、使用周期、车型等判断消费需求,精准匹配,智能提醒,智能推荐,实现在线上下单,到线下就近享受的汽车消费和服务体验。

7.英国的肯德基餐厅重新开张,但还在经历肉汁荒

百胜餐饮集团周三表示,旗下重新开业的英国肯德基餐厅目前仅供应部分菜品,尽管此前新合作的物流公司DHL已恢复了鸡肉供应,但现在这些肯德基餐厅又出现了肉汁荒。百胜餐饮的一位发言人周三表示,英国地区97%的肯德基餐厅都正常营业中,但现在这些餐厅正面临着肉汁供应中断的问题。

8.流媒体音乐服务提供商Spotify在美提交IPO:拟筹资10亿美元

流媒体音乐服务Spotify周三正式向美国证券交易委员会提交了IPO申请文件,计划筹集最多10亿美元资金。文件显示,截至去年12月底,Spotify月度活跃用户人数为1.59亿人,付费用户人数为7100万人。2017年营收达40.9亿欧元(约合49.9亿美元),运营亏损为4.612亿美元。

9.中国居民春节出境游呈年轻化、购物理性化等六大特征

中国银联与携程28日联合发布的《2018年春节出境游升级大数据报告》显示,中国居民春节出境游的客群呈年轻化、足迹扩大化、方式多元化、购物理性化、消费品质化、服务全面化等新特征。

10.网易云音乐与华研国际战略合作,SHE等人歌曲上线

网易云音乐和华研国际今日宣布达成战略合作,将在华语音乐的宣传推广和原创音乐人的扶持培养方面,展开多样化的合作。其中,在音乐版权合作方面,网易云音乐已获得华研国际旗下目前全量音乐曲库的授权。

11.百度李彦宏带着女儿来拜年,新年新百度

在这“你汪我汪大家汪”的新年里,我们请来了李彦宏和他的宝贝疙瘩Brenda,让他们穿得红彤彤地“钻进”你的手机百度,给打开手机百度的你强行塞一波甜腻腻的“父女有爱粮”,你不得不一边嚼着粮,一边被这位科技界的扛把子对女儿的宠爱甜齁。

12.Gap 的一条 ins 在美国火了

Gap 的一条 ins 在美国火了,目前有 37866 个赞,大家觉得 GAP 把喂母乳拍得很自然、有美感,让这件事在广告里终于看起来“正常化”了,有人甚至说“为了这个广告也要去 GAP 买买买”。

英文媒体

1.报告称,亚马逊或超10亿美元投资智能家居安防公司Ring

Amazon is buying smart home security company Ring. The deal terms were not publicly disclosed but are being estimated at more than $1 billion. Amazon was an investor in Ring.Geekwire reports that Amazon will likely leave Ring to operate independently as it has with other acquisitions such as Zappos and Audible. However, the buy further advances Amazon’s position in the smart home market. Ring makes home security cameras, video doorbells and smart LED lighting products.

2.Twitter推出书签功能,区分“喜欢”与“想回头看”

Twitter is giving users a new way to save content without having to like or retweet it. The site is rolling out a new Bookmarks feature today that will allow users to bookmark a Tweet, and gives them more options to share it, either via a direct message on the platform or off of Twitter.The new share icon now included on Tweets will display options to “Send via Direct Message,” “Add Tweet to Bookmarks,” and “Share Tweet via…” (the option that lets you share Tweets off the platform).Once a Tweet has been bookmarked, it will be saved to the Bookmarks tab listed on the user’s profile icon menu.

3.如何克服B2B数字营销的挑战

When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges.Unlike marketing to consumers, B2B companies often have to deal with longer sales cycles, smaller audience markets, and higher ticket prices. In addition, they must first generate leads to follow up on as opposed to selling a product directly.This makes B2B marketing challenging. While I can’t cover every challenge you may face in your B2B marketing efforts, let’s look at some common obstacles you may be facing and how you can overcome them to grow your business.

4.Spotify报告显示弥补了广告收入的18%

Spotify filed its F-1 with the US Securities and Exchange Commission on Wednesday, forgoing a traditional IPO for a direct listing on the New York Stock Exchange. Read the filing.The direct listing means Spotify can directly post its shares on the stock exchange rather than going through the traditional process of hiring a bank as an underwriter.

5.运动APP时代的到来,APP广告的预算为什么“少就是多”

AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network…App advertisers used to have to run six or more campaigns at once with Google to try and achieve a single objective.But, as of November, there’s been only one way to promote apps across all Google properties: Universal App Campaigns.Google first tested the offering in 2015 and now it’s the default campaign type for app advertisers.Advertisers provide Google with text, a few creative assets, the marketing objective, a starting bid and a budget, and the algorithm takes it from there. The whole process is automated. Google creates the ads, serves them across the Google network and uses machine learning to dynamically adjust keywords along the way.