MI&Morketing2.11监测:网易腾讯互授音乐版权;2018全球广告支出将增3.6%;亚马逊将推出自营快递服务

2018-02-12 11:21:16

日报

Morketing原创首发,作者:Finn,转载请联系:liuxingang@morketing.com

中文媒体

1、网易、腾讯互授音乐版权,产业垄断受到监管

去年夏天,腾讯音乐和网易云音乐因版权纠纷互诉,各自被迫下架一众脍炙人口的作品,让许多忠实粉丝叫苦不迭,近日,在国家版权局积极协调推动下,腾讯音乐与网易云音乐就网络音乐版权合作事宜达成一致,相互授权音乐作品,达到各自独家音乐作品数量的99%以上,并商定进行音乐版权长期合作,同时积极向其他网络音乐平台开放音乐作品授权。

2、Uber 支付 Google 2.45 亿美元,就无人驾驶商业机密纠纷达成和解

此前,Google 旗下自动驾驶公司 Waymo 的工程师安东尼·莱万多斯基(Anthony Levandowski)离职创办自动驾驶卡车公司 Otto,该公司后被正在研发自动驾驶的 Uber 收购。Waymo 由此发起对 Uber 的诉讼,称后者在这一系列交易中窥窃并使用 Waymo 跟自动驾驶有关的商业机密。尽管赔了钱,但 Uber 仍坚持 Uber 没有拿到或者使用 Waymo 的商业机密。

3、亚马逊打算推出自营快递服务,代号“Shipping with Amazon”

消息人士告诉《华尔街日报》,该服务(又名 SWA)或将于数周后先在洛杉矶地区向第三方商家启用,亚马逊准备最快在年内将其运用到更多城市。与此同时,亚马逊还正计划削减现有快递服务商 UPS 和 FedEx 的报价。

4、美国直播答题大战打响,中国多款App登上榜单前十

 2 月 9 日 Google Play美国下载排行榜单时发现,与之前《HQ Trivia》在直播答题细分领域一家独大的战局不同,在美国,直播答题战已经打响。今日头条旗下《BuzzVideo》和创智优品旗下《Cash Show》都已经进入 Google Play 美国下载总榜 Top 10,分列第 3 和第 6 的位置。

5、对抗亚马逊:软银、雅虎日本和永旺将进军在线零售

北京时间 2 月 9 日午间消息,据日本 NHK 电视台援引知情人士消息称,日本软银集团、雅虎日本及日本零售商永旺株式会社计划推出在线零售业务。知情人士称,这三家日本企业推出的在线零售业务将销售视频、服装以及日常用品。如果该消息属实,这是日本企业为应对亚马逊所进行的最新结盟。

6、谷歌助手跑马圈地:即将进驻全球ChromeOS电脑

据美国科技新闻网站Engadget报道,目前市面上只有一款笔记本电脑支持谷歌助手,那就是谷歌自家销售的Pixel电脑。不过最近谷歌谷歌面向开发人员提供的测试版ChromeOS显示,谷歌助手将会植入系统。迄今为止,谷歌助手已经植入了外部厂商的家用电器、汽车等产品中,另外全球几亿部安卓手机同样植入了谷歌助手。

7、iOS源代码由实习生泄露,苹果早已知情

Motherboard的报告显示,iOS源代码泄露人是苹果的前实习生,他的本意是帮助他在iOS越狱社区的几个朋友来更改苹果的默认操作系统。苹果的一名消息人士称:其实源代码在GitHub公布之前,苹果就已经知道泄露的事。苹果在一份声明里指出:“且不说这份代码已经用了三年了,况且我们公司的安全性本身也不依赖于源代码的保密。

8、滴滴调整组织架构,设立战略事业群和智慧交通事业部

前者由原滴滴战略部、国际业务事业部和金融业务事业部合为战略事业群,后者则由从智慧交通部 FT 变化而来。滴滴 CEO 程维在滴滴年会上宣布这一决定。此外,程维提出滴滴今后要成为共享汽车运营商、发展智慧交通技术,并“成为全球最大的一站式出行平台、共享新能源汽车运营商和智慧交通建设的引领者”。

9、姬十三指360抄袭在行一点小程序

2月10日消息,今日,在行一点创始人姬十三在朋友圈发对比截图称,360公司推出的小程序“知识达人”从配色到logo到文案,以像素级模仿致敬在行一点推出的小程序“我最在行”,并喊话360:“接下来贵司要扒我们一道一道捡起来的题库了吧?”

10、特斯拉:MODEL Y或将在中国生产

特斯拉MODEL Y定位于小型纯电动SUV,据马斯克表示,这款车将不会与MODEL 3共享平台。美国加州费利蒙工厂产能已趋于饱和,MODEL Y将选择新的工厂进行生产,以平衡未来品牌所有车型产能的问题,就此来看,为解决产能问题MODEL Y新的工厂很可能会设置在中国。

11、电通安吉斯:2018年全球广告增幅将达3.6%

电通安吉斯集团发布最新广告支出预测报告,根据采集自59个市场的数据,预计全球广告支出增幅将从2017年的3.1%增至2018年的3.6%。报告要点如下:

  • 预计2018年亚太地区广告支出增长率将由2017年的3.5%增至2018年的4.2%。该地区有望成为对全球广告支出增长贡献最大的地区,预计贡献率可达39.7%。
  • 数字媒体渠道将持续推动广告支出的增长,预计2018年全球市场数字媒体支出将增长12.6%(2017年增幅为15%),达到2,203亿美元。
  • 随着知名品牌与新进品牌在广告技术上展开竞争,程序化购买支出将增长23%
  • 受到智能手机持有率和移动视频的推动,视频(24.5%)和社交(23.5%)媒体也将成为数字媒体广告支出的助推力。

12、央视网的这波关于春联历史的科普,厉害了!

2017年,凭借“大长图”就已经让百雀羚刷足了存在感。在年轻化的这条路上,百雀羚一直走的顺风顺水。在2017年春节期间,百雀羚发布了一支diss 无聊亲戚的鬼畜视频,也再一次刷新了人们对她的品牌认知。而2018年百雀羚换了风格,推出了一支东方唯美视觉短片。

英文媒体

1、Facebook将在下周开始统计Pages有机覆盖面的可见展示次数

Brands and publishers haveanother reason to expect to see their Page posts’ organic reach decline, beyondlast month’s News Feed algorithm change.

Next week, Facebook will finally start to count organic reachimpressions only when a Page post actually appears on a person’s screen, thecompany announced on Friday. The new methodology for organic reach matches howFacebook already counts reach for ads.

“Since this is stricter reporting, some Pages may see lower reachfigures than before,” Facebook said in a company blog post to be published onFriday.

Facebook had originally said in November 2016 that itwould shift to viewable-only organic reach counts amid a series of measurementerrors that it disclosed at the time. But more than a year later, ithad yet to do so. In December, the company said that it had takenlonger to build the new counting system than the company had expected and thatthe new methodology would be instituted in early 2018. And now it finally willbe.

To help Page managers adjust to the new counts and evaluate theperformance of new posts against that of older posts — and perhaps get a senseof what share of past impressions were non-viewable — Facebook will initiallyreport two versions of Page posts’ organic reach: one using the old methodologyand one using the new, viewable-only methodology. But eventually, Facebook willmove to only reporting the viewable count.

2、Snap为在Instagram,Facebook,Pinterest和其他地方运行垂直视频广告的品牌提供免费信用

In Snap’s latest earningsreport released earlier this week, Snapchat’s parent company showed signs thatit’s been able to withstand the war that Facebook and Facebook-owned Instagramhave waged on its flagship and corresponding ad business. And now it’s goingafter their advertisers.

Snap has rolled out a program offering free credits to brands thathave recently bought vertical video ads from Instagram, Facebook and any otherdigital ad seller, including Pinterest, ad networks and even digitalbillboards, a company spokesperson said on Friday, confirming Recode’s earlierreport.

Advertisers can apply for the free credits through a form onSnapchat’s site. To be eligible, an advertiser must not have run ads onSnapchat previously and must provide proof that it ran a vertical video adcampaign elsewhere within the past three months.

If approved, the advertiser will receive credits to use onSnapchat’s vertical video Snap Ads that will be valued in the range of severalhundred dollars, according to the Snap spokesperson who declined to provideexact amounts.

There are no minimum spending requirements or other conditionsattached to how advertisers spend their ad credits, other than the fact thatthey can only be used to purchase Snap Ads, the spokesperson said.

3、Facebook正在测试如何评估页面帖子的有意义的参与度

Facebook is testing aReddit-style downvoting option on comments on public Page posts, seemingly as away to learn what qualifies as meaningful engagement on public posts.

A Facebook spokesperson confirmed the test after The Daily Beast firstreported on the downvoting feature’s appearance earlier on Thursday.

“We are not testing a dislike button. We are exploring a featurefor people to give us feedback about comments on public page posts. This isrunning for a small set of people in the US only,” said a Facebook spokespersonin an emailed statement.

The test is limited to 5 percent of the company’s English-speakingAndroid users in the US, and Facebook does not plan to expand it, at least notin its current iteration.

During the test, downvotes will not affect how a comment on a postis ranked, how the post is ranked in people’s feeds or how other posts from thecorresponding Page are ranked. And Facebook will not display how many downvotesa comment has received.

According to the spokesperson, the test is a short-term experimentfor Facebook to learn the types of comments that people using its socialnetwork consider inappropriate or misleading. In other words, it’s a way forFacebook to train its computers how to weed out unwanted comments at a timewhen the company wants to encourage more comments on posts as part of its recentpush for “meaningful social interactions.”


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MI&Morketing2.11监测:网易腾讯互授音乐版权;2018全球广告支出将增3.6%;亚马逊将推出自营快递服务

Morketing原创首发,作者:Finn,转载请联系:liuxingang@morketing.com

中文媒体

1、网易、腾讯互授音乐版权,产业垄断受到监管

去年夏天,腾讯音乐和网易云音乐因版权纠纷互诉,各自被迫下架一众脍炙人口的作品,让许多忠实粉丝叫苦不迭,近日,在国家版权局积极协调推动下,腾讯音乐与网易云音乐就网络音乐版权合作事宜达成一致,相互授权音乐作品,达到各自独家音乐作品数量的99%以上,并商定进行音乐版权长期合作,同时积极向其他网络音乐平台开放音乐作品授权。

2、Uber 支付 Google 2.45 亿美元,就无人驾驶商业机密纠纷达成和解

此前,Google 旗下自动驾驶公司 Waymo 的工程师安东尼·莱万多斯基(Anthony Levandowski)离职创办自动驾驶卡车公司 Otto,该公司后被正在研发自动驾驶的 Uber 收购。Waymo 由此发起对 Uber 的诉讼,称后者在这一系列交易中窥窃并使用 Waymo 跟自动驾驶有关的商业机密。尽管赔了钱,但 Uber 仍坚持 Uber 没有拿到或者使用 Waymo 的商业机密。

3、亚马逊打算推出自营快递服务,代号“Shipping with Amazon”

消息人士告诉《华尔街日报》,该服务(又名 SWA)或将于数周后先在洛杉矶地区向第三方商家启用,亚马逊准备最快在年内将其运用到更多城市。与此同时,亚马逊还正计划削减现有快递服务商 UPS 和 FedEx 的报价。

4、美国直播答题大战打响,中国多款App登上榜单前十

 2 月 9 日 Google Play美国下载排行榜单时发现,与之前《HQ Trivia》在直播答题细分领域一家独大的战局不同,在美国,直播答题战已经打响。今日头条旗下《BuzzVideo》和创智优品旗下《Cash Show》都已经进入 Google Play 美国下载总榜 Top 10,分列第 3 和第 6 的位置。

5、对抗亚马逊:软银、雅虎日本和永旺将进军在线零售

北京时间 2 月 9 日午间消息,据日本 NHK 电视台援引知情人士消息称,日本软银集团、雅虎日本及日本零售商永旺株式会社计划推出在线零售业务。知情人士称,这三家日本企业推出的在线零售业务将销售视频、服装以及日常用品。如果该消息属实,这是日本企业为应对亚马逊所进行的最新结盟。

6、谷歌助手跑马圈地:即将进驻全球ChromeOS电脑

据美国科技新闻网站Engadget报道,目前市面上只有一款笔记本电脑支持谷歌助手,那就是谷歌自家销售的Pixel电脑。不过最近谷歌谷歌面向开发人员提供的测试版ChromeOS显示,谷歌助手将会植入系统。迄今为止,谷歌助手已经植入了外部厂商的家用电器、汽车等产品中,另外全球几亿部安卓手机同样植入了谷歌助手。

7、iOS源代码由实习生泄露,苹果早已知情

Motherboard的报告显示,iOS源代码泄露人是苹果的前实习生,他的本意是帮助他在iOS越狱社区的几个朋友来更改苹果的默认操作系统。苹果的一名消息人士称:其实源代码在GitHub公布之前,苹果就已经知道泄露的事。苹果在一份声明里指出:“且不说这份代码已经用了三年了,况且我们公司的安全性本身也不依赖于源代码的保密。

8、滴滴调整组织架构,设立战略事业群和智慧交通事业部

前者由原滴滴战略部、国际业务事业部和金融业务事业部合为战略事业群,后者则由从智慧交通部 FT 变化而来。滴滴 CEO 程维在滴滴年会上宣布这一决定。此外,程维提出滴滴今后要成为共享汽车运营商、发展智慧交通技术,并“成为全球最大的一站式出行平台、共享新能源汽车运营商和智慧交通建设的引领者”。

9、姬十三指360抄袭在行一点小程序

2月10日消息,今日,在行一点创始人姬十三在朋友圈发对比截图称,360公司推出的小程序“知识达人”从配色到logo到文案,以像素级模仿致敬在行一点推出的小程序“我最在行”,并喊话360:“接下来贵司要扒我们一道一道捡起来的题库了吧?”

10、特斯拉:MODEL Y或将在中国生产

特斯拉MODEL Y定位于小型纯电动SUV,据马斯克表示,这款车将不会与MODEL 3共享平台。美国加州费利蒙工厂产能已趋于饱和,MODEL Y将选择新的工厂进行生产,以平衡未来品牌所有车型产能的问题,就此来看,为解决产能问题MODEL Y新的工厂很可能会设置在中国。

11、电通安吉斯:2018年全球广告增幅将达3.6%

电通安吉斯集团发布最新广告支出预测报告,根据采集自59个市场的数据,预计全球广告支出增幅将从2017年的3.1%增至2018年的3.6%。报告要点如下:

  • 预计2018年亚太地区广告支出增长率将由2017年的3.5%增至2018年的4.2%。该地区有望成为对全球广告支出增长贡献最大的地区,预计贡献率可达39.7%。
  • 数字媒体渠道将持续推动广告支出的增长,预计2018年全球市场数字媒体支出将增长12.6%(2017年增幅为15%),达到2,203亿美元。
  • 随着知名品牌与新进品牌在广告技术上展开竞争,程序化购买支出将增长23%
  • 受到智能手机持有率和移动视频的推动,视频(24.5%)和社交(23.5%)媒体也将成为数字媒体广告支出的助推力。

12、央视网的这波关于春联历史的科普,厉害了!

2017年,凭借“大长图”就已经让百雀羚刷足了存在感。在年轻化的这条路上,百雀羚一直走的顺风顺水。在2017年春节期间,百雀羚发布了一支diss 无聊亲戚的鬼畜视频,也再一次刷新了人们对她的品牌认知。而2018年百雀羚换了风格,推出了一支东方唯美视觉短片。

英文媒体

1、Facebook将在下周开始统计Pages有机覆盖面的可见展示次数

Brands and publishers haveanother reason to expect to see their Page posts’ organic reach decline, beyondlast month’s News Feed algorithm change.

Next week, Facebook will finally start to count organic reachimpressions only when a Page post actually appears on a person’s screen, thecompany announced on Friday. The new methodology for organic reach matches howFacebook already counts reach for ads.

“Since this is stricter reporting, some Pages may see lower reachfigures than before,” Facebook said in a company blog post to be published onFriday.

Facebook had originally said in November 2016 that itwould shift to viewable-only organic reach counts amid a series of measurementerrors that it disclosed at the time. But more than a year later, ithad yet to do so. In December, the company said that it had takenlonger to build the new counting system than the company had expected and thatthe new methodology would be instituted in early 2018. And now it finally willbe.

To help Page managers adjust to the new counts and evaluate theperformance of new posts against that of older posts — and perhaps get a senseof what share of past impressions were non-viewable — Facebook will initiallyreport two versions of Page posts’ organic reach: one using the old methodologyand one using the new, viewable-only methodology. But eventually, Facebook willmove to only reporting the viewable count.

2、Snap为在Instagram,Facebook,Pinterest和其他地方运行垂直视频广告的品牌提供免费信用

In Snap’s latest earningsreport released earlier this week, Snapchat’s parent company showed signs thatit’s been able to withstand the war that Facebook and Facebook-owned Instagramhave waged on its flagship and corresponding ad business. And now it’s goingafter their advertisers.

Snap has rolled out a program offering free credits to brands thathave recently bought vertical video ads from Instagram, Facebook and any otherdigital ad seller, including Pinterest, ad networks and even digitalbillboards, a company spokesperson said on Friday, confirming Recode’s earlierreport.

Advertisers can apply for the free credits through a form onSnapchat’s site. To be eligible, an advertiser must not have run ads onSnapchat previously and must provide proof that it ran a vertical video adcampaign elsewhere within the past three months.

If approved, the advertiser will receive credits to use onSnapchat’s vertical video Snap Ads that will be valued in the range of severalhundred dollars, according to the Snap spokesperson who declined to provideexact amounts.

There are no minimum spending requirements or other conditionsattached to how advertisers spend their ad credits, other than the fact thatthey can only be used to purchase Snap Ads, the spokesperson said.

3、Facebook正在测试如何评估页面帖子的有意义的参与度

Facebook is testing aReddit-style downvoting option on comments on public Page posts, seemingly as away to learn what qualifies as meaningful engagement on public posts.

A Facebook spokesperson confirmed the test after The Daily Beast firstreported on the downvoting feature’s appearance earlier on Thursday.

“We are not testing a dislike button. We are exploring a featurefor people to give us feedback about comments on public page posts. This isrunning for a small set of people in the US only,” said a Facebook spokespersonin an emailed statement.

The test is limited to 5 percent of the company’s English-speakingAndroid users in the US, and Facebook does not plan to expand it, at least notin its current iteration.

During the test, downvotes will not affect how a comment on a postis ranked, how the post is ranked in people’s feeds or how other posts from thecorresponding Page are ranked. And Facebook will not display how many downvotesa comment has received.

According to the spokesperson, the test is a short-term experimentfor Facebook to learn the types of comments that people using its socialnetwork consider inappropriate or misleading. In other words, it’s a way forFacebook to train its computers how to weed out unwanted comments at a timewhen the company wants to encourage more comments on posts as part of its recentpush for “meaningful social interactions.”